Zype features a comprehensive Analytics module with detailed information about all the different kinds of activities you can perform on the platform, including how your audience interacts with and reacts to your video content. The various Analytics reports are designed to help you gain insight on the steps you need to take to grow your video business.
**Note: Zype currently does not receive analytics from third party player sources, such as Youtube and OTT apps such as Roku or Apple TV. Zype receives only player impressions from these sources and endpoints.
Viewing the Analytics Reports
To view the various analytics reports, click Analytics on the Zype navigation menu.
Click on a report to get more detailed views. For example, if you click the Most Requested Videos report, you’ll see your videos ranked by default from those with the most plays and impressions down to those that are not getting any views at all, if any. Each video also shows the total time it was watched.
When applicable, you can also sort a report by each of its columns and customize its date range by specifying a different start and end date.
In the case of reports with charts, such as the Video Player Impressions report, you can get the exact player impressions for a day by hovering your mouse over specific points in the chart.
Some reports allow you to drill down on the data. For example, in the case of the aforementioned Most Requested Videos report, if you click a video title on the list, you’ll see a breakdown of the total video player impressions by country, device, player, and revenue model, the total number of times the video was played, the average length of time it was played, and the total number of hours your audience spent watching it.
To the rightmost of the Analytics page is your Activity Stream, which displays all transactions from your audience, the corresponding spend per subscriber, and the transaction date. To display all transaction activities, click the View All Activity button to the bottom of the Activity Stream.
The table below lists and describes the various Analytics reports. (Click the report title for more details on the report).
*Note - Zype does not track specific analytics across endpoints.
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Report Title |
Description |
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Shows the total number of player impressions per day for the last 30 days |
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Tracks videos that have successfully loaded on an endpoint |
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Videos consumers have played through |
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Total number of player impressions for the last 30 days by country |
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Total percentage of player impressions for the last 30 days by device |
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Total percentage of player impressions for the last 30 days by player provider (e.g. Hulu, Youtube) |
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Total percentage of player impressions for the last 30 days tracked against the revenue model set (e.g. subscription, advertising, transactions) |
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Total percentage of player impressions for the last 30 days by browser |
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Total percentage of player impressions for the last 30 days by operating system |
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Total recurring revenue for the last 30 days |
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Total number of new subscriptions for the last 30 days. Subscribers pay for access to content. |
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Total number of subscriptions for the last 30 days |
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Total number of new transactions for the last 30 days. Transactions include purchases and rentals as well as pass plan and redemption code transactions. |
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Total number of transactions for the last 30 days |
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Average time videos watched across all viewers. Time watched divided by number of plays |
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Total average number of hours watched over the last 30 days |
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Average number of videos watched over the last 30 days |
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Videos Managed |
Sum total of number of all videos in library over the last 30 days |
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Videos Uploaded |
Total number of videos uploaded to your library over the last 30 days |
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Total number of player impressions per domain name over the last 30 days |
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Top player impressions per tracking partner over the last 30 days |
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Total Stream Hours |
Total number of stream hours for all content |
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Total number of hours streamed for Live events |
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Download Stream Hours |
Total number of hours streamed for downloadable content |
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Total number of hours streamed for VOD content |
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Activity Stream |
All customer transactions, the corresponding spend for each transaction, and the transaction date. |
As mentioned earlier, for those reports with a specified date range, you can customize the report by specifying different start and end dates.
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Articles in this section
- Google Analytics (GA4) Integration
- Player Impressions vs. Plays
- Engagement vs. Stream Hours
- The Difference Between Engagement Hours & Stream Hours
- Videos Managed
- Exporting Zype Analytics Reports
- Getting Comfortable With The Dashboard
- Accessing Zype's Analytics
- What types of analytics does Zype offer?