We are excited to announce that a new analytics tool, Zype Analytics 3, will be available in Zype’s platform starting December 16th. This significant enhancement to our native video analytics offering will provide you with powerful insights into video streaming performance and a unified, more detailed analytics view across all live and VOD experiences powered by Zype.
With better insights into viewer behavior, video quality, and engagement, Zype’s new native analytics offering will allow you to leverage near real-time analytics to adjust your video content and delivery strategy to increase viewer engagement, optimize your quality of experience, and maximize revenue based on educated insights. With more export options, Zype Analytics 3 will make it easier for customized reporting and data manipulation so that it’s easy to adopt and take action based on your analytics data.
With this powerful analytics tool you’ll be able to:
- Make more informed decisions about your video content
- Guide product development using viewer experience insights
- Understand viewer and content engagement and user behavior at a deeper level
- Improve overall video performance and content strategy
- Leverage a unified analytics solution across Zype CMS, Zype Apps Creator, Zype Playout, and Zype Live
This announcement will answer the following questions:
What is changing
Starting on December 16th, Zype will begin rolling out access to Zype Analytics 3, which will provide near real-time analytics data regarding your video delivery and viewer engagement. All customers should have this new feature available in the coming weeks.
The new “Zype Analytics 3” section of the Zype Dashboard will contain native analytics displays via dashboards that will give you deeper, more comprehensive insights into your video delivery and viewer engagement.
Analytics will now be grouped across four different categories:
- Concurrent Viewers Top Bar - Snapshot of concurrent viewer (by content type) refreshed every 60-seconds
- Engagement - Viewers, Viewers by Platform, Viewers by Geography Plays, Plays by Platform, Hours Watched, Hours Watched by Platform and more
- Revenue - Including Total Revenue, Subscription Revenue, Transaction Revenue, and more
- Platform Dynamics - Including Videos Managed, Impressions, Gigabytes Streamed, Stream Hours, and more
Each category of Zype Analytics 3 will have an overview page and additional detailed views for sub-categories of analytics metrics for in-depth performance data.
The insights gleaned from our new analytics will provide you with complete transparency into your video and product performance, allow you to optimize your streaming products, and troubleshoot streams if errors occur. With these new analytics capabilities, Zype users can benefit from near real-time measurement of their video product performance and improve their customer experience, without needing to leverage additional third-party analytics tools.
Zype Analytics 3 unifies Zype into a cohesive platform across web, mobile, and OTT/CTV apps. This provides a unified view for Zype Apps Creator customers who also use Zype Streaming Platform for web and API based video hosting and streaming.
We are actively investing in Zype Analytics 3 and more reports and features will be coming. If you’d like to participate in active product planning with Zype, please let us know!
How it will work
Zype Analytics 3 will begin rolling out to Zype customers starting on December 16th. A new navigation menu to the updated analytics will appear under the revised "Analytics 3" heading on the left sidebar of the main Zype Dashboard.
There is no extra charge to leverage this new analytics offering. These new Zype Analytics 3 capabilities will be made available for every customer, without any pricing adjustments needed.
The legacy Zype Analytics solution that is currently available under the “Analytics” section of the navigation in Zype’s Dashboard will remain available until the end of January 2025, and will be visible in the navigation bar under “Analytics 1.0”. The current “Advanced Analytics” offering powered by MediaMelon will be visible under “Advanced Analytics 2.0” and will remain available until the end of January 2025.
What you need to do
For users of certain Zype products, additional steps may be required to implement the new analytics solution.
| Product Line Impacts | New Zype Analytics Availability | Steps to Initiate |
| Zype CMS player-embeds (including Zype Live players) | Available starting December 16th | None |
| Zype Apps Creator Web Platform | Available starting December 16th |
None |
| Zype Apps Creator Apps | Available starting December 16th for all app platforms |
Requires app resubmission to start collecting new data, which will be supported by the Zype Account Management team |
| Zype Apps Creator users using GA4, NPAW, or other third-party analytics | Available starting December 16th for all app platforms |
Requires app resubmission to start collecting new data, which will be supported by the Zype Account Management team. No impact to the existing GA4, NPAW, or third-party analytics |
| Zype Legacy App Template Users | Available starting December 16th | Requires app resubmission to start collecting new data |
| Zype Playout | Available in Q1 2025 | None |
For Apps Creator customers upgrading to Zype Analytics 3, the Zype Account Management team will support the migration and aim to provide a smooth transition with integration testing, platform updates, and support.
After the specified duration in the table below, Zype will cease to natively support legacy analytics offerings in the product dashboard, and we expect that Zype users currently relying on these analytics offerings will in time migrate fully to our new native analytics solution.
Zype Apps Creator customers using GA4 will continue to be able to use GA4 as they do today. Customers who are using their own third-party analytics integrations like NPAW will continue to be able to use those integrations, and Zype Analytics 3 will also be available to them.
| Configuration Cohorts | Impacted by New Zype Analytics 3 | Analytics Data Collected Until | Will Be Available In Zype Dashboard Until |
| Zype users currently using legacy Zype Analytics 1.0 | Yes | End of January 2025 | End of March 2025 |
| Zype Legacy Zype App Template Users | Yes | End of January 2025 | End of March 2025 |
| Zype users currently using Advanced Analytics 2.0 (Powered by MediaMelon) | Yes | End of January 2025 | End of January 2025 |
[Note: Dates may be adjusted]
As we roll out the new Zype Analytics 3, depending on your current analytics configuration, you may need to look in multiple places for your data until your deployments are fully migrated to the new Zype Analytics 3 collection system. For example, your web traffic may be in the new Zype Analytics collection, but your apps traffic may be in one of the legacy systems.
We’ll be providing additional information in the coming weeks, including Help Center articles with instructions on how to use and configure Zype Analytics 3. If you have any questions or concerns, please don’t hesitate to reach out to your Account Manager to discuss further.