Advanced Analytics introduces new metrics and charting features to the Zype platform, while ensuring that you don't lose access to any data points previously available. This document outlines the updates you can expect as you move from the legacy Analytics menu to the new Advanced Analytics product.
Below is a screenshot of the Legacy Analytics Dashboard:
Below is a screenshot of the Advanced Analytics Dashboard:
Engagement Analytics
Mertrics focused on how viewers are accessing and engaging with content have been transitioned into the new Advanced Analytics product.
| Category | Legacy Analytics Report | New Report |
| Video Engagement Analytics | Most Requested | |
| Most Watched | ||
| Video Player Impressions – Geography | ||
| Devices | ||
| Players | Distribution View – Player Report | |
|
Browsers and Operating Systems |
||
| Hours Watched | ||
| Total Plays | Trends View – Plays Report | |
| Attribution Analytics | Tracking Domains | Data Explorer View – Domain Dimension |
| Tracking Partners | N/A |
Streaming Analytics
These metrics are a server-side measurement of hours of content streamed by viewers, calculated using the number of bytes delivered to your audience over a given period of time as well as the renditions and bitrates streamed during that delivery.
For more information about the methodology and differences between Engagement and Streaming measurements, read this article.
| Legacy Analytics Report | New Location |
| Total Stream Hours | Accessed via Stream Hours in the Tools navigation menu. |
| Live Stream Hours | |
| Download Stream Hours | |
| VOD Stream Hours | |
| Stream Hours by Video | |
| Stream Hours by Geography | |
| Stream Hours by Consumer | |
| Stream Hours by Device |
Revenue Analytics
Reports focused on revenue, transactions, and subscriptions have been integrated into their individual landing pages under the Video CRM product in the left navigation menu.
| Legacy Analytics Report | New Location |
| Activity Stream | Video CRM > Activity Stream |
| Monthly Revenue | |
| New Subscriptions | Video CRM > Subscriptions |
| Subscriptions | |
| New Transactions | Video CRM > Transactions |
| Transactions |