This article explains what happened to your existing content rules when Content Rule Profiles launched, and what action (if any) you need to take based on your configuration.
| Your configuration | What happened | Action required |
| Video content rules (Cohort A) | Automatically migrated into Content Rule Profiles. Rules are preserved and available in CMS Site Settings. | None |
| Playlist content rules (Cohort B) | Automatically migrated into Content Rule Profiles. Rules are preserved and available in CMS Site Settings. | None |
| Category content rules (Cohort C) | Category rules were retired and were NOT automatically migrated. | Recreate access restrictions using Content Rule Profiles. See below. |
| Apps Creator (iOS/Android) with DMA rules | Profile framework is live; GPS enforcement requires an app update. | App resubmission required. Your Account Manager will coordinate. |
Cohort A: Customers with Video Content Rules
What happened
All video-level content rules that were configured in your account have been automatically migrated into the new Content Rule Profiles structure. Each unique rule set has been converted into a named profile, and those profiles have been assigned to the corresponding videos.
What to do
Nothing — your rules are already live and your content availability is completely unaffected.
Where to find your migrated profiles
- In the CMS Dashboard, navigate to Settings → Site Settings → Content Rules Settings.
- Your migrated profiles are listed here. Profile names were auto-generated based on the original rule configuration.
- We recommend reviewing migrated profiles and renaming them to match your naming conventions (e.g., “US Only” or “National Blackout — DMA 532”).
| ✅ Tip: Now is a great time to consolidate. If multiple videos had identical rules, they’ve been migrated as separate profiles. You can merge them into a single shared profile and reassign it to all affected videos using bulk operations. |
Cohort B: Customers with Playlist Content Rules
What happened
All playlist-level content rules have been automatically migrated into the new Content Rule Profiles structure. Profiles have been assigned to the corresponding playlists.
What to do
Nothing — your rules are already live and your content availability is completely unaffected.
Important behavior change: playlist-scoped evaluation
Under the new model, a playlist’s profile applies only when a viewer plays content from that specific playlist. Previously, content rules were flattened across all playlists a video belonged to. The new behavior is more predictable:
- Viewer plays from Playlist A → Playlist A’s profile applies
- Viewer plays from Playlist B → Playlist B’s profile applies
- Viewer plays the video directly → only the video’s own profile applies
| ℹ️ Note: This change means a video in multiple playlists with different profiles will now behave consistently based on playback context rather than merging all playlist rules. If you relied on multi-playlist rule merging behavior, review your playlist configurations. |
Cohort C: Customers with Category Content Rules
What happened
Category-level content rules have been retired as part of this release. Due to low utilization and the significantly more capable approach now available through Content Rule Profiles, category rules were not automatically migrated.
| ⚠️ Warning: If your account used category content rules, those rules are no longer active. You should recreate the relevant access restrictions using Content Rule Profiles as soon as possible to prevent unintended content availability. |
How to recreate your access restrictions
- Review your previous category content rules (refer to any existing documentation or notes from your team on what restrictions were in place).
- In CMS, navigate to Settings → Site Settings → Content Rules Settings and click Create Profile.
- Recreate the access logic from your category rules as a new Content Rule Profile. See How to Create and Manage Content Rule Profiles for step-by-step instructions.
- Assign the new profile to the videos or playlists that were previously governed by those category rules.
- Use the Test Content Rules tool to verify the new profile behaves as expected.
Your Account Manager is available to assist with this migration. If you’re unsure which videos or playlists were affected by category rules, reach out to your Account Manager for a review.
Related Articles
- How to Create and Manage Content Rule Profiles
- How to Use the Test Content Rules Tool
- Content Rule Profiles — FAQ
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Articles in this section
- What’s New in Content Rule Profiles
- How to Create and Manage Content Rule Profiles
- Geographic Targeting Reference
- How to Use the Test Content Rules Tool
- Migration Guide: What Happened to Your Existing Content Rules
- Customizing the Geo Restriction Message Viewers See
- Mobile Location Enforcement for Apps Creator
- Content Rule Profiles — FAQ