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What types of analytics does Zype offer? Follow

Zype’s robust analytics offers you data to help make important programming and marketing decisions related to what content your consumers are watching, and how and when they’re consuming it. Our analytics generally fall under the following categories:

Analytics category What does it do? Requirements for support
Streaming analytics Tells you how much content has been streamed by your consumers over a given period of time using server side streaming calculations. Requires using Zype for streaming and/or delivery (i.e., not supported for self-hosted or 3rd party video hosts).
Engagement analytics Tells you how consumers are watching content on their local devices. Requires using Zype’s player service and/or app templates where tracking is supported (i.e., not supported if using your own player, using custom embeds without paywalls, and/or non-templated app).
Attribution analytics Tells you where video requests were generated on the web; especially useful if you’ve distributed your player embeds outside of your own website properties. Requires using Zype’s player service and/or app templates where tracking is supported (i.e., not supported if using your own player and/or non-templated app).
Revenue analytics Tells you how much revenue you’ve generated from your paywalled video content; note this does not include advertising revenue as that is calculated and provided by the ad server / SSP you use to sell your publisher content through. Requires either using Zype’s paywalls or importing your subscription and/or transaction data into the Zype platform (i.e., not supported if you use your own paywalls and are not importing transaction data into Zype).
Consumer analytics Tracking of consumer activity, including new consumer sign ups, transactions, cancellations, and consumer metadata. Requires either using Zype’s paywalls or importing your consumer data into the Zype platform (i.e., not supported if you use your own paywalls and are not importing consumer data into Zype). 

 

Detailed breakdown and links to Zype's Analytics reports per category: 

Category

Analytics Report


Streaming Analytics

Total stream hours

VOD stream hours

Live stream hours

Download stream hours

Stream hours by video

Stream hours by device

Stream hours by consumer

Stream hours by geography

Video

Engagement Analytics

Engagement per video

Plays and hours watched per video

Engagement per Browser and Operating System

Engagement by Geography

Attribution Analytics (Web only)

Tracking partners

Tracking domains

Revenue Analytics

Subscriptions

Transactions (Purchase, rentals, passes)

Consumer Analytics

Consumer events (new consumer, deleted consumers)

Subscription purchase, cancel, renewal, and change events

Transaction purchase events

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