CSAI Video Ads - SpringServe CSAI Video Ads - SpringServe

CSAI Video Ads - SpringServe

Monetize your video content by connecting video ads to Apps Creator via SpringServe. It’s as simple as copying and pasting your URL ad tags in the Apps Creator dashboard under Monetization >> Ads >> SpringServe.

Before you configure Ads in Apps Creator, create an ad tag URL through your SpringServe console. Please see SpringServe documentation for additional info. Once you have created ad tag URLs, you'll need to add them in the respective fields for the video ad settings in your Apps Creator Dashboard.

Connect SpringServe to Apps Creator

Once you have your SpringServe Ad Tag URLs ready, add them to Apps Creator to begin serving ads in your Videos.

Step 1: Login to Apps Creator and navigate to Monetization>>Ads>>SpringServe.

Step 2: Add your Ad Tag URL for each platform under Choose Channels Box and save the form.

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Additional Ad Settings

How to set Ad Frequency?

Under Channels section, you will find a Set Request Frequency section. Here you can mention when you want the ads to be requested via the apps. This is helpful when you don't want your app users to be greeted by an ad as soon as they play the first video. Configure when and how often you want to the ads to be requested from the Ad server.

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How to schedule Ad breaks without VMAP?

You can play mid-roll ads in the videos at the pre-defined intervals by selecting any one of these options considering that the ad tag URL provided by you should be a simple VAST tag without any pre-rolls, mid-rolls or post-rolls.

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How to target ads using Key-Value Pairs?

To begin using KVPs with Apps Creator, you will need to set up your targeting tags in the Apps Creator dashboard and in the SpringServe console. Apps Creator will pick up the values within designated tags from your MRSS feed and pass them to SpringServe for targeted ads.

Automated macros for SpringServe

Apps Creator will generate Macros and insert them into SpringServe ad requests dynamically. Each of the following macros should NOT be included in your ad tag.

  • w - It is size of the player width as per current orientation.
  • h - It is size of the player height as per current orientation.
  • cb - Cache buster. It is a random number to prevent caching.
  • ua - It is a user agent string.
  • desc - It is description of video.
  • dur - It is video duration length in seconds
  • ap - When player set to autoplay
  • placement - Placement of video
  • device_make - Device make : Samsung or Apple
  • device_model - A devices model
  • app_bundle
  • app_name - Name of the app
  • app_store_url - URL of App Store
  • did - User device id for all device types
  • mid - Media id from item feed

  • cid - Content id from item feed
  • vt - Encoded video title.
  • vid - Video id from item feed
  • v_url - Video url. This is content url from item feed
  • gdpr - If GDPR consent is available for an app
  • us_privacy - If CCPA is available for an app
  • coppa - A flag indicating traffic that is subject to the Children's Online Privacy Protection Act of the United States.
  • content_id - Item id from item feed
  • content_title - Encoded item title

Mobile only : 

  • lat - User latitude 
  • lon - User longitude 

Roku only : 

  • ip -Public ip address of the device 

CTV only :

  • brand_name - Device brand name.

Important Note:

With the release of iOS 14 and tvOS 14, Apple has introduced the AppTrackingTransparency framework. As per Apple's new guidelines, apps will need to request permission to track the user and access the device’s advertising identifier to display personalized ads.

Due to this, if your Zype app is already on the Apple App Store and you decide to turn on or turn off ads on the Apps Creator dashboard, an app update will be required for iOS/tvOS apps to comply with the new guidelines.

After enabling or disabling ads on the Apps Creator Dashboard, please write to us at submissions@mazsystems.com to request an app update for your iOS/tvOS app.