Overview
The Freewheel integration enables Zype customers to seamlessly connect with Freewheel, ensuring accurate metadata delivery for video objects. This allows for better ad targeting, improved fill rates, and stronger monetization performance across your content library.
How It Works
Once enabled, the Freewheel integration allows Zype to transmit essential metadata for all or selected video objects directly to Freewheel. This metadata helps inform Freewheel’s ad decisioning system so that the most relevant ads are served to your audience.
The integration supports:
Automatic metadata transmission for eligible video content
Support for customizable targeting through video-level metadata
Compatibility with both global and selective content strategies
Why Use This Integration?
Activating the Freewheel IVI Integration helps you:
Improve Ad Fill Rates: Ensures Freewheel has the right data to match inventory with demand.
Increase CPMs: Higher-quality targeting results in more valuable ad placements.
Streamline Monetization Workflows: Eliminates the need for manual metadata management or syncing across systems.
Maximize Ad Revenue: Leverage Freewheel’s powerful ad tech capabilities with accurate content data from Zype.
Who Should Use This?
This integration is ideal for publishers and broadcasters using Zype who are looking to enhance their advertising strategy and better monetize their video content through Freewheel.