Summary

Zype customers can use TripleLift’s integration to provide unique, non-disruptive,  in-content brand advertising opportunities with CTV ads that are relevant to the end user and program.

Prerequisites

In order to access the TripleLift integration you must have the following:

• Playout 2.0 enabled
  • Please reach out to your Account Manager to gain access. Alternatively, you can reach out to support@zype.com for assistance.
• TripleLift account
  • Please reach out to the Publisher Client Services team to gain access. The email is zypeadvancedads@triplelift.com

Enabling the Integration

1. Visit the Integrations page by clicking on the link in the left-hand-navigation menu
2. Click on the Add Integrations button, located on the right side of the page
3. Select the TripleLift tile
4. Read through the background and benefits of using the TripleLift integration, then click on the "Unlock TripleLift Integration" button
5. Obtain your "Integration Key"
6. Provide your "Integration Key" to Publisher Client Services via ZypeAdvancedAds@triplelift.com

   1. Basic information in the email that would be helpful include:

      1. Customer name

      2. Specific information about inventory that’s worth noting (e.g. type of content, genre, etc.)

      3. Viewership hour per month and impressions per month

7. Once you've provided your "Integration Key" to Publisher Client Services, meet with the business development team to learn which TripleLift product is the best use case for your content. Click here to learn more.