Platforms Covered: Roku, Smart TVs (Samsung, LG, Vizio, Hisense, Xbox), Web experiences
Overview
Zype Apps Creator received a modern facelift across supported platforms with a focus on smoother UX, updated themes, optimized layout spacing, improved responsiveness, and consistent UI behaviors.
Key Changes by Component
Navigation Bar Redesign
Left Navigation Bar
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Default style for all apps
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Reduced font size (16pt)
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Vertical spacing between items: 25px
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Search is now the top menu item
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Avoids clipping for long menu labels (responsive spacing)
Top Navigation Bar
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Height reduced from 60pt → 50pt
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Custom font support
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Left logo margin: 12px
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Right settings margin: 12px
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Menu spacing fixed at 40px regardless of text length
Layout Upliftments
Universal Thumbnail Layout Adjustments
| Aspect Ratio | Old Size | New Size |
|---|---|---|
| Landscape | 330×186 | 200×113 |
| Portrait | 250×375 | 150×225 |
| Square | 186×186 | 113×113 |
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Horizontal spacing: 10px
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Vertical spacing: reduced
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Video title options: below / over / hide
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Font under thumbnails: 12pt
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Lock icon: 20×20px (down from 40×40)
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Favorite / Save icon: 15×15px (down from 50×50) — Customers can now configure it to be displayed or not. Default behavior is hidden.
Layout Specific Enhancements
1. Spotlight
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Layout: 5.5 items (landscape), 7.5 items (portrait)
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Title font: 36pt, allows 2 lines
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Subtext: Copyright • Genre • Duration • Rating
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Genre array: separated by bullets
2. Standard Grid
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Portrait: text lines reduced from 3 → 2
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Logo hidden on Top Bar navigation
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On apps that support Left bar navigation, logo is always visible at the top
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6.5 items per row (square)
3. Episodes
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Subtext format same as Spotlight
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Thumbnail and description sizes reduced
4. Hero Slider / Always On
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Supports same thumbnail reductions and layout compression
Search UI Enhancements
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Improved layout: display 5 results in a row (was 3)
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Horizontally centered
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Top-left placement in the Left Nav
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Improved search accuracy
System Screen Redesigns
Login / Signup / Settings / Legal
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Layout refinements across:
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Privacy Policy
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Terms of Service
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Subscriptions
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GDPR / CCPA
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Onboarding /with QR code
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UX Performance and Behavioral Updates
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Optimized content and configuration loading with new API backend with enhanced pagination
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Eliminate visual "jumping" of thumbnails during full-screen or transitions
Coming in 2025
Android TV and Amazon Fire TV UX refresh updates are scheduled for release in late May 2025, bringing the same modern design, smoother navigation, and performance enhancements already available on Roku, Smart TVs, and Web.
Apple TV will follow shortly after with a refreshed UX rollout to ensure a consistent viewer experience across all connected TV platforms.
Additional UX Refresh Work planned for release later in 2025 includes:
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Refreshed Interstitial Screens
Redesigned to improve purchasing flows, call-to-action clarity, and visual alignment across all CTV platforms. -
Updated Electronic Programming Guide (EPG)
Includes improved layout and updated inline-EPG user experience for enhanced content browsing and scheduling interactions.
Finally, while our immediate priority is completing the full suite of CTV, Web, and Smart TV experiences, refreshed mobile app UX updates are also under consideration for the 2025 roadmap.