What is NPAW?
NPAW is a short for NicePeopleAtWork, a company founded in Y2008. Through its NPAW Suite of apps, NPAW helps video businesses improve their streaming experience and make data-driven content and product strategy decisions.
NPAW + Apps Creator
Apps Creator has been offering Google Analytics support since the beginning to enable Video Publishers to analyse their viewer behaviour and make informed decisions for their content.
Learn more about Google Analytics + Apps Creator here.
Now Apps Creator also enables people to leverage remarkable Video analytics from NPAW for better decision making. App Creator integrates NPAW so that player events can be captured by Youbora Analytics and displayed by the NPAW Dashboard.
With Apps Creator’s integration of NPAW analytics, you can leverage NPAW’s suite of multiple analytics products for your Apps Creator analytics.
In NPAW’s user-friendly analytics dashboards, you can manage the data you want to see like Video Analytics, Ads Analytics, Apps Analytics, to help inform on decision making when it comes to your video business. If you have multiple brands under your Apps Creator account, all brands roll up under one NPAW account, but you can delineate between brands for analytics.
Enable NPAW in Apps Creator
Step 1: Login to you Apps Creator Dashboard through Zype.
Step 2: Navigate to Manage >> Analytics.
Step 3: Enable "NPAW" toggle and add your NPAW Account Code in the textbox below.
Step 4: Save the form.
Step 5: Enabling NPAW will require app updates on all platforms. Please write to submissions@mazsystems.com to request App Update. Please mention in the email that updates are required for Enabling NPAW Analytics.
Technical Details: NPAW + Apps Creator
Events are actions or occurrences within a video that have significance for quality and user interaction in live or on-demand services, this data becomes more powerful with additional metadata.
Apps Creator provides following metadata to NPAW per device per app:
- AppName : app name
- AppReleaseVersion : app version
- UserType : Authenticated/ Not Authenticated
- UserName : profileif/guestid
- contentCustomDimension1 : platform
Following metadata is provided to NPAW with each video:
- Title : title
- ContentId : id
- Live : true/false
- ContentType : Catalog
- Genre : Genre
- VideoId : from CMS
- EpisodeNumber : from CMS
NPAW processes the player events, properties and video metadata to further show them in the NPAW Dashboard.
Example:
Learn more about Events captured on NPAW here.
Learn about ads metrics here.
[You will need to login to your NPAW account to access these pages.]
Important Note
- Apps creator has native player support as well as Theo Player support, but NPAW integration support is only extended for native players across the platforms as of mid Y2024.
- TheoPlayer support for NPAW integration is only available for Web/LG/Samsung/Vizio but not for other platforms.
-
For viewing platform name, on NPAW dashboard under Video Analytics > Tools > Tracking > Tracking Videos >> From settings icon, select ‘Dimension 1’ field - this displays the platform name.
-
On NPAW, "App Version" field will show the app build version for LG and Samsung devices, but for other CTVs and web, it shows the default version.