Selecting Rating Sources

You can define the parental rating for your videos, as well as the rating source (USA Parental Rating, UK Content Provider, etc). Please refer to the guidelines below:

Selecting the Rating Source:

The Roku Channel's Content Operation unit will normally require content providers to associate their movies/shows with the rating source that goes along with the territory that the Roku Channel feed is submitted to (i.e. The UK's Roku Channel rating source will be the "British Board of Film Classification" [BBFC]; in Canada, this will be "Canadian Parental Rating" [CPR], etc.).

* This requirement is not mandatory to date, except for UK-targeted content. 

1. Go to   and select Video Apps.
2. Navigate to "The Roku Channel" video connector
3. While going through the feed generation process, check out step #3 to select the corresponding Rating Source:
   • BBFC;
   • CHVRS;
   • CPR;
   • MPAA;
   • UK_CP;
   • USA_PR.
4. You should be ready to  and publish to "The Roku Channel"

Defining the Parental Rating:

Likewise, you are to associate the rating source with its corresponding value. Right now, you can choose between "PG", for rated content, and "NR" | "UNRATED" for content that is not rated.

The actual rating value will be determined by the Mature Content flag found on the video details options.

This flag will set the rating to three (3) possible values:

• If OFF, the videos will be tagged as "UNRATED" or "NR" (for "BBFC" rating source only) in the feed. E.g.

{
  rating: "UNRATED",
  ratingSource: "USA_PR"
}
---
{  
  rating: "NR",
  ratingSource: "BBFC"
}

• If ON, the videos will be marked as "PG" in the feed, regardless of Rating Sources' selection. E.g.

{
  rating: "PG",
  ratingSource: "USA_PR"
}
---
{
  rating: "PG",
  ratingSource: "BBFC"
}