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Amazon Fire TV - Web Based App - Images Follow

You will need to have the following images prepared before you can save and publish your Amazon Fire TV app using the Amazon Fire TV App Builder. Below we’ve outlined both optional and required image assets. We've also included a checklist at the end of this article so that you can make sure to have all the necessary assets ready when you build your Amazon Fire TV app.

Image Assets

Header Logo

header-logo.png

Your header logo is placed at the top right or center of your app. We recommend having a transparent background so the logo lays nicely on the background.

  • Maximum height: 175px, JPEG or 24-bit PNG (transparency optional)

Playlist Thumbnails

playlist-thumbnails.png

For each playlist you create that will live within your Amazon Fire TV app, you will need to attach an image to it.

  • Image Requirements: 250 x 141px, JPEG or PNG (no transparency)

How to Configure

Follow these guidelines to properly configure your playlist images. These thumbnails can be edited before, during or after your app has been submitted and will automatically update within your app. 

Slider Images (optional)

Slider images are used to promote a specific playlist or video from the homepage of your app. If a user clicks on a slider on your homepage, they will be directed to that playlist or video.

slider-images.png

 If you'd like to go ahead and set your sliders up, please follow these guidelines to add sliders to your app. We'll also include these guidelines in an email to you once you receive your app package at the end of this flow.

These sliders can be added and edited at any time before app submission, after app submission, or while your app is live in the marketplace; all edits to sliders will update in real time.

  • Image Requirements: 1920 x 700px, JPG (per slider)

Amazon Images

Once you're ready to submit, you'll be asked to upload the below required and optional image assets within Amazon's submission portal. If you're looking to update any of the below images once you've already submitted, please navigate to your app in your Amazon developer account, click “Add Upcoming Version”, upload your new assets, and resubmit. Please visit Amazon's image asset documentation for a detailed explanation of these images and to ensure your images are within the Content Safe Zone.

App Store Icon 

The App Store Icon image will appear within a row of other app icons in the Fire TV user interface.

app-store-icon.png

  • Image Requirements: 1280 x 720 pixels, PNG (no transparency)

Note - If your app has already been submitted, updating this image would require a resubmission.

Store Background Image

When users scroll across your app from a browser page, the Background Image appears in the upper-right corner of a mini-detail page. When users click your app icon, the Background Image will fill the entire background, like in the below image. 

StoreBackgroundImage-31080f55a5308894c46bacb146e06c77.png

Elements at the bottom half of the screen and the left-hand of the screen will overlap the image, so please keep the important part of your artwork in the upper right-hand side (the "Content Safe Zone"). Please download this helpful guide when creating this image for precise pixels to ensure the image is within the Content Safe Zone.

  • Image Requirements: 1920 x 1080px, 24-bit PNG (no transparency) 

Note - If your app has already been submitted, updating this image would require a resubmission.

Featured Content Logo (optional)

The Featured Content Logo communicates the title of your app in Fire TV’s featured app placement and appears as the foreground image over the Featured Background image.

FeaturedContentLogo-079283c8a4c32c2d16ce8c5992fa6333-1.png

  • Size: 640 x 260 pixels; Format: 24-bit PNG (transparency optional)

Note - If your app has already been submitted, updating this image would require a resubmission.

Featured Content Background (optional)

The Featured Content Background is the backdrop that appears for featured apps. The Featured Content Logo (if added) appears as a foreground image on top of this Featured Content Background on the left-hand side of the screen.

FeaturedContentBackground-eab48d7303b045c489726eda2d57d9fb.png

Elements at the bottom and left-hand side of the screen and the navigation at the top of the screen will overlap the image, so please keep the important part of your artwork within the "Content Safe Zone". Please download this helpful guide when creating this image for precise pixels.

  • Size: 1920 x 720px, JPEG or 24-bit PNG (no transparency)

Note - If your app has already been submitted, updating this image would require a resubmission.

 

Assets Checklist

Name

Size

Required?

App Store Icon

1280 x 720px, PNG (no transparency)

Yes

Store Background Image

1920 x 1080px, 24-bit PNG (no transparency) 

Yes

Featured Content Logo 640 x 260 pixels; Format: 24-bit PNG (transparency optional) No

Featured Content Background

1920 x 720px, JPEG or 24-bit PNG (no transparency)

No

Header Logo

Maximum height: 175px, PNG (with transparent background)

Yes

Slider Images 1920 x 700px, JPG (per slider) No

 

 

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