GA4 Explorations GA4 Explorations

GA4 Explorations

Vijay Sharma Vijay Sharma

Explorations is a collection of advanced techniques that go beyond standard reports in GA to help you uncover deeper insights about your GA data. Learn more about Explorations here.

To Access Explorations, Login in to your GA4 Analytics account and Navigate to Explore in the left menu.

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Create a new Exploration

GA4 Explorations provide multiple types of Explorations techniques that you can perform. For this article we will use a Blank exploration to start from scratch. You can learn about other exploration techniques here.

Create a new Free Form Exploration.

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When you create a blank Exploration, you will see a Variables column in the left. Here you can select your the Dimensions and Metrics you want to use for your exploration.

Lets take an example where you want to find out the Profile ID of users who watched videos more than 75% of the play time.

First we need to add the correct Dimensions and Metrics we want to use.

Step 1: Click on Dimensions and select the following Dimensions from the list and click on Import.

Event name
Platform Name

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Step 2: Click on Metrics and select the following metrics from the list and click on Import.

Event count
Event value

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Now your Exploration will look something like this. Lets use these Dimensions and Metrics to get our the table we need.

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Step 3: Under Settings, lets add all the Dimension we selected to Rows and all the Metrics we selected under Values.

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By doing just this, we are now seeing data on our generated Table. This table is showing all the Events captured by GA via the App and their respective Labels. Each rows show a profile ID that created that Event.

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However, we are interested in only seeing events where the user has watched a specific video more that 75% of the play time. So we need to add a filter to this table.

Step 4: Under the settings section, scroll down to Filters and create a new Filter.

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Step 5: Select Event Name as filter type.

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Step 6: In the newly created filter, under Condition select "exactly matches" and under Value add the event you want to filter the data with. In our case "Video_Played_Greater_Than_75"

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Click on Apply.

We can now see the Data for users who watched the videos more than 75% of their plat time. Video names can be found user Event Label.

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You can play around with multiple dimensions and metrics to get the exact data you need.