Wurl Overview Wurl Overview

Wurl Overview

What is Wurl?

Wurl is a playthrough distribution endpoint that offers connectors to help distribute linear, live, and VOD content to a number of 3rd party syndication platforms and partners. Wurl accepts content from Zype in a standardized format, and through its connectors can push content out directly to a number of integrations like Samsung TV Plus, Pluto TV, The Roku Channel, and more.

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How do I send content to Wurl from Zype?

Wurl content is delivered via MRSS feed from your Zype account. Zype has created an MRSS feed optimized for delivering content to Wurl, as well as a flow in our platform to easily generate feeds based on playlists, categories, or video sources.

Leveraging Wurl's connectors requires setting up an account with Wurl. Please contact Wurl directly to inquire about setting up an account in order to leverage Zype's Wurl MRSS feed generator.

What information is sent to Wurl in Zype's feeds?

Zype provides the following metadata and video information to Wurl:

  • Video HLS manifests
  • All required video metadata (e.g., titles, descriptions, categories) as well as required assets (e.g., thumbnail images)
  • Video ad timings (if available) from ad slate videos designated in the Zype platform.

I already have an account with Wurl! How do I generate a feed?

Awesome! It sounds like you're ready to get your content delivered to Wurl's connectors through Zype.

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