Deciding where, when, and how you publish your content is important in order to get the most out of your video content. Zype's analytics suite enables you to analyze data, and make decisions based on valuable insights.
Through Zype's engagement analytics, you can easily track engagement and identify your most popular content. Analyzing what your most popular content can assist in making decisions on where to place content on devices. Do you post your most popular content to your Roku app in a "Most Viewed Playlist"? Do you push your least engaged with content to a more accessible page on your site? While the decision is ultimately up to you, Zype can help by providing valuable data.
In this section you'll find information on Zype's engagement reports, accessed in the Engagement tab at the top of your Analytics page.