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Amazon Fire TV App Builder Template (HTML based) Follow

The Amazon Fire TV app builder includes inline tooltips, helper images, and form fields to reduce the amount of developer support needed when producing and publishing an Amazon Fire TV app using our software platform.

To access the Amazon Fire TV flow, head over to Manage Apps. Click on Create an App and select Amazon Fire TV from the push-button column.

Plan to take about 20-30 minutes to complete this flow. Before you start, we recommend having completed the following steps:

  1. Prepare Images: Please review the Amazon Fire TV image guidelines to learn about the image and branding requirements for AFTV. 
  2. Content Structure: Visit our Manage Content section to learn about organizing your content into Categories and Playlists
  3. Monetization (optional): If you plan to monetize your content, please refer to these monetization guidelines to configure monetization on AFTV.

Amazon Fire TV App Builder Demo


Step 1 - Basics


Once you’ve selected the Amazon Fire TV endpoint, you’ll be prompted to enter the basic details of your Amazon Fire TV app such as a title and description to distinguish your app within the Zype platform.

Step 2 - Theme

What aesthetic and mood would you like your app to have?


Choose between a Light and Dark option for the overall theme. The Brand Color allows you to enter a specific HEX # as the accent color to give your app subtle pops of color.

Step 3 - Images

There are some images that are required for app submission such as a Header Logo, Playlist Thumbnails, App Store Icon and Store Background Image. You have the option of uploading a Featured Content Logo and Background image during submission, but they are not required. We outline all of the image pixel requirements in Step 3 of the app builder flow. Learn about specifications for AFTV image assets.


Once you’re ready to submit your app, you’ll be asked to upload these image assets within Amazon’s submission portal. We suggest creating a folder and keeping these image assets easily accessible to speed up the submission process. For a more detailed explanation of these images, please visit Amazon's image asset documentation.

Step 4 - Monetization

Enable advertising, universal subscription or in-app subscriptions and purchases for your Amazon Fire TV endpoint. Monetization is optional, and if you choose to keep all disabled, your app will be free until you enable and complete all requirements for the option of your choice.


After you’ve completed all the steps within this flow and have saved your settings, there will be some additional steps that are outlined in the inline tooltips to fully enable the monetization of your choice. We also email you the list of instructions with your app package. Additions or edits to monetization will update your app in real-time, so feel free to make changes after submission.

Step 5 - Features


We offer some additional features to enhance the user experience on this final step such as Autoplay and Video Limit per Playlist.

Enabling Autoplay allows your videos to play back-to-back to keep your audience engaged and watching your content.

Enabling Video Limit per Playlist allows you to set a maximum number of videos that will load within any one playlist row. We recommend 50 videos at the most to ensure best load time.

Step 6 - Your app is ready! Time to submit it to Amazon.


You will only be allowed to continue to Save and Publish if you’ve completed all 5 steps of the flow and each step has a check mark displayed next to them. If you see a red exclamation mark next to any of the steps, you will need to go back to that step and correct the form field error before moving forward.

Click Continue to have your bundled app package emailed so you can submit the app or pass it to one of our preferred partners to customize the app further.

Whenever you're ready to submit, follow the instructions that are outlined in the email to preview, test and submit your Amazon Fire TV app.


Working with an in-house or external developer to submit your app? We have outlined step-by-step instructions for developers that are creating and publishing your Amazon Fire TV app powered by Zype’s Endpoint API service.

Note - Amazon takes roughly 1-2 weeks to approve and push your app live to the marketplace.


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