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Branding your Android mobile app: Images and specs Follow

We’ve outlined required and optional image assets for your Android mobile app. At the end of this article is a checklist to make sure you have all the necessary assets to give to Zype when you're ready to create your app.

Required Image Assets

Launcher Icon

Launcher icons are used by Launcher applications and appear on the user’s Home screen. Your icon should promote your brand and help users discover the app on Google Play.

For more helpful guidelines, please visit Android’s Design Guidelines for Launcher Icons.

Sizes and formats needed for all screen densities:

  • 36px x 36px, 32-bit PNG (with alpha for transparency)
  • 48px x 48px, 32-bit PNG (with alpha for transparency)
  • 72px x 72px, 32-bit PNG (with alpha for transparency)
  • 96px x 96px, 32-bit PNG (with alpha for transparency)
  • 144px x 144px, 32-bit PNG (with alpha for transparency)
  • 192px x 192px, 32-bit PNG (with alpha for transparency)

Screen_Shot_2017-03-13_at_11.09.27_PM.png

High-res Icon

To publish your app on Google Play, you will also need to provide a high-res icon. This icon will be used in various location on Google Play and does not replace your launcher icon.

For tips and recommendation on creating high-resolution launcher icons, please visit Android’s Tips for Designers.

Size: 512px x 512px, 32-bit PNG (with alpha for transparency)

Screen_Shot_2017-03-13_at_11.10.26_PM.png

Feature Store Graphic

This graphic is displayed at the top of your Store Listing page in the Play Store app. This is a powerful tool to showcase your creative assets and attract users. A Feature Graphic is required in order to be featured anywhere within Google Play.

If you’ve added a promo video (will be covered in the “Optional Assets” section), a Play button will overlay your feature graphic so users can play your promo video.

Size: 1024px x 500px, JPEG or 24-bit PNG (no alpha)

Screen_Shot_2017-03-13_at_11.14.16_PM.png

Dark or light theme

Please choose between our standard dark theme (dark background with light text on top) OR our light theme (white background with dark text on top).

If you would like, you may create your own background image to be used throughout your app. Please note that this background should be dark enough that light text is legible on top of it, or light enough so that dark text is legible on top of it.

Size: 1125px x 2000px, JPEG

Example background:

Screen_Shot_2017-03-13_at_9.28.34_PM.png

Brand Color

Please choose a brand color (hex #) that will be used sparingly throughout your app. You can expect to see this color as button states throughout the screens.

Example below: The blue focus indicator in the top main navigation under Home

Screen_Shot_2017-03-13_at_11.16.41_PM.png

Launch Screen

A launch screen, or splash screen, appears instantly when your app starts up. The launch screen is quickly replaced with the first screen of your app, giving the impression that your app is fast and responsive.

The launch screen isn’t an opportunity for artistic expression, but rather intended to enhance the perception of your app as quick to launch. We recommend keeping this similar to the first screen of your app OR keeping this subtle with a simple background and your logo on top.

Size: 1125px  x 2000px, JPEG

Screen_Shot_2017-03-13_at_11.18.38_PM.png

Playlist Images

Each of your playlists has a thumbnail associated with it in the Zype platform. These thumbnails will appear as background images in your Android app for each playlist (see below). These are designated within the playlist thumbnail view and can be edited following guidelines HERE.

Note: Please don’t include titles of the playlists or right-hand side arrows within your images as these elements will automatically populate on top of your images within your app.

Screen_Shot_2017-03-13_at_11.20.25_PM.png

 

Optional Image Assets

Store Promo Video

The promo video appears in the first position of your graphic assets on the Google Play web store (play.google.com). If you're using the Play Store app, a Play button overlays the feature graphic at the top of a store listing.

While a promo video is not required, it's highly recommended as a fun, engaging way to show your potential users the features of your app. This video should be short (30 seconds to 2 minutes) and focused on the most compelling features first.

For more information and tips on creating this promo video, please see “Promo video” within Android’s guidelines.

Screen_Shot_2017-03-13_at_11.22.54_PM.png

Custom Video Thumbnails

Thumbnails for your videos are automatically generated by Zype during the transcoding process. You can keep these generated thumbnails or upload your own for each video in the Zype platform. We recommend you consider uploading custom thumbnails as it gives your app a much more polished look. 

Note: You only need to add custom thumbnails once (If you’ve already added them for another app, you don’t need to add them again) 

  • Standard 16:9 ratio (minimum size: 250px x 141px)
Auto-generated thumbnail:

Custom thumbnail:

Screen_Shot_2017-03-13_at_9.51.29_PM.png

Screen_Shot_2017-03-13_at_9.51.41_PM.png

 

Assets Checklist  

Name

Size

Required?

Launcher Icon

36px x 36px, 32-bit PNG (with alpha for transparency)
48px x 48px, 32-bit PNG (with alpha for transparency)
72px x 72px, 32-bit PNG (with alpha for transparency) 
96px x 96px, 32-bit PNG (with alpha for transparency)
144px x 144px, 32-bit PNG (with alpha for transparency)
192px x 192px, 32-bit PNG (with alpha for transparency) 

Yes

High-Res Icon

512px x 512px, 32-bit PNG (with alpha for transparency)

Yes

Feature Store Graphic 1024px x 500px, JPEG or 24-bit PNG (no alpha) Yes

Dark or Light Theme

(or Background Image)

Choose between a dark or light theme OR a background image (that’s either very dark or very light) sized: 1125px x 2000px, JPEG

Yes

Brand Color

Choose a hex #

Yes

Launch Screen Image

1125px x 2000px, JPEG

Yes

Background Image for the Sign in Screen:

1125px  x 2000px

No

 

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